Sustainable Fashion

lovetomtom style

Some of you may have heard about Stiall, a fantastic creation by Linda Conway. Stiall is a place that looks to ‘de-mystify sustainable fashion.’  It really is such a clever, informative and necessary tool in today’s world of high-speed fashion and well worth your time. The reason I’m talking about this is because Stiall, more specifically the Stiall Challenge has put my brain into overdrive.

You all know that over the past few months I have been totally uninspired by what fashion has been offering. I did all sorts of things to spark that creativity but no avail. I stopped shopping and instead spent a lot of time online looking for things, places and brands to provide inspiration that I normally find at my fingers tips. Hence the birth of my Wish Lists. While that was going on I was seeing the Stiall Challenge taking over my Instagram feed. Thirty items, thirty days, no shopping. What a great idea. I was already doing the no shopping part and I’m a huge fan of wearing things on repeat so it was like a cosmic connection that pulled me back into a world I felt comfortable in.

I didn’t officially join the Stiall Challenge, (the thirty items threw me a bit) but to make up for it I have imposed a personal no shopping ban. Something I thought I would struggle with as I LOVE SHOPPING but it hasn’t been so bad as it seemed to happen organically. I did have a slip when I bought my vintage dress and a few weeks back I bought a pair of black jeans, something I do when my last pair have been repaired beyond recognition. In fact, I took the jeans back and am making do with what’s in my wardrobe. I will need to buy new jeans but I am trying to prolong it for as long as possible.

With the change in weather I thought it was the perfect time to re-evaluate what I’ve been wearing for the past few months. Some items will stay. Wearing summer clothes in winter is a total mood booster,  with some extra layers of course. Some are going to be down-graded and some items are going to be added. All of this will be done with items I already own and none are getting thrown away. No this is not a capsule wardrobe. There is no need for that. If you are smart enough, items in your wardrobe should provide the opportunity to be worn multiple times, in a variety of ways and even better from season to season. Yes there will be the odd ‘investment’ piece and I have no objection to those but they should be in the minority.

This may take a bit of time for me to adjust to. I find the change of season leaves me unsettled for a few weeks. I get tricked into thinking it is warmer than it is (wishful thinking) and then over-dress  on days where it is actually not that cold so there might be a few updates along the way. Don’t be fooled into thinking this is some major task. It is something I do naturally every few months. Hey you’ve all seem me wearing the same outfits again and again but this time, because of the inspiration provided by Stiall, I’m taking stock and being more conscious of how I can contribute to sustainable fashion. I’m not going to beat myself up if I buy something but I imagine it will be a well thought out purchase if I do.

How do you feel about sustainable fashion? Do you think about it at all? Do you think about what you buy, how often you buy it and where it has come from? Do you love shopping like me? Do you wear clothes on repeat? Leave a comment below. I would love to hear your thoughts on this topic.



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